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We are using a Java-Script Plugin from uptain GmbH (‚uptain-Plugin‘ https://www.uptain.de) for the improvement of the interaction with our visitors. This allows us to analyse your use of the website and improve the customer approach (e.g. via a dialogue window). We collect information about your usage behaviour, including cursor movement, length of stay, clicked links and (if applicable) information provided. The legal basis for the processing is our legitimate interest in direct marketing and providing our website (Art. 6 Abs. 1 lit f GDPR). As a processor uptain GmbH is acting on our behalf and is strictly bound by our instructions. We will not transfer the information to third parties (unless we are obliged by applying law). If and to the extend the information collected by the uptain-Plugin contains personal data this data will be deleted immediately after your visit to our website.
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Too bad, now we have to go back to the glass ball or read in the coffee grounds to understand our visitors ...
Why do we have to do that? Quite simply, you have forbidden us to watch Your steps on our site with Google Analytics. That sounds dramatically to You, we know. But look at it: we do not even know who YOU are, we just see that SOMEONE looks at our pages, how he/she does that, how long this SOMEONE lingers on the respective pages, etc. We do not know who You are, whether You are male or female, how old You are, how Your weight is - no idea. Nor do we pass this data on to Google, we don not have them not at all! Nevertheless, this data of SOMEONE will provide us with valuable information about our site, we want You to like everything here, that You feel good and - of course - buy our products ...
So we can see where there are problems. If many visitors leave our site during the purchase process while choosing the payment method, we know that something is wrong and can improve it. Sounds good, right? Thats good for You and good for us. So it´s a win-win situation. So let us accompany You on Your way through our store. Deal?